LIFE AWAITS

Life is a lot like travel. It’s not just where you’re going. It’s how you get there. The people you share it with. And the moments you cherish along the way.

American helps you reach the experiences that move you. So, they thoughtfully created a travel experience that makes you feel like more than just another ticket with more choices and more comfort at every step. And reimagined their loyalty program so that it’s actually loyal to you.

Because Grandma is waiting to meet her first grandson. The Mediterranean is waiting for you to dip your toes in it. And all the good in life is waiting to be experienced – the only thing missing is you.

Life awaits. American Airlines is ready to take you there.

Custom Travel Photography

There’s plenty of travel photography on your favorite stock sites, but it was neither cohesive nor diverse enough to adequately represent the unique journeys and perspectives of the modern traveler. So we worked with photographer Lucila Blumencweig to create a library of beautiful images to supplement the campaign in digital, social, and OOH.